Granny Chic

I am currently part of a group project in a fashion management and Marketing brief at Uni.

We have come up with the idea of using 'Granny Chic' as our subject. Basically the idea behind it grew from the vintage trends, something we were considered but then felt it was an obvious answer and decided to take a different twist on it, becoming the idea of 'granny fashion'.

Our main idea is to collaborate with designers to create several designs of rainhoods that will appeal to the younger generation as well as the older generation. these will then be sold in high street stores, department stores and charity shops. The profits for this project (if all goes well) would then go towards the 'AgeUK' charity.

The images above are the photos being used for the campaign which we shot today.

Model: Amy Hanson

Photography and Styling: Lucy Emma Harris